Event organizers and audiences alike agree that the events industry has transitioned from in-person to digital. According to a recent study, a whopping 90% of organizers believe all large-scale events will be virtual or hybrid in 2023, and so it’s safe to say the future of events is virtual.
The advantages of switching to virtual events are endless: among other things, they’re more convenient, more enjoyable, less expensive, and provide more engaging content and valuable data than in-person events.
Below is a list of curated virtual event stats that indicate where the events industry is headed:
- 92% of companies continued hosting virtual events, even after physical events resumed
- Future events are expected to be 32% physical, 23% hybrid and 45% virtual
- 68% of companies measure event success by attendance & attendee engagement
- 46% of companies will host more virtual events in 2022 than in 2021
- 59% of companies plan to increase their investment in virtual event technology
- 63% of respondents attended two or more virtual events in 2022
- 60% of respondents plan to attend more events in 2023 for professional purposes
- 99% of companies say webinars are crucial for their events
- 59% of organizers use gamification to increase engagement
- LinkedIn virtual event attendance went up by 231% between 2021 and 2022
These numbers indicate that virtual events will retain their popularity going forward. While 2020 and 2021 were booming years for virtual events, with millions of them taking place, 2022 presented a clearer picture.
The past year manifested their viability in regular, post-covid times as well, and solidified that the format isn’t going anywhere anytime soon. In fact, you can expect to see even more virtual events in the near future, especially due to their convenience and cost-effectiveness.
Has your organization taken the leap into digitalizing your events yet? Whether you’re new to virtual events or a seasoned pro, we’d love to help you reimagine the world of online events over here.
Sources found here, here, here, and here.