During the past year, Event Tech has gone from being digital assets to ease and support planning and implementation of physical events to become an industry that can provide A-Z events, virtual events of course. Looking at the companies that offer virtual platforms, it is clear that most of these companies build their solutions around a tech approach. They know tech and how to develop digital solutions. Their offer to the market can roughly be divided into two segments. The 2D segment offering website setups adapted to the purpose of creating meetings and offer possibility to interact, and the more advanced 3D segment with a stronger focus on creating an emotionally involving experience for the user.
Data tracking opportunities are amazing in relation to both segments since they are digital solutions. And the opportunity of getting data and scoring leads, I believe, has been an eye-opener for many conference and fair owners in the industry. A learning that in itself will call for more appetite to work more and permanently with virtual solutions as add-ons, or even replacements, of some physical events in the future.
However, I believe that the future main parameter for becoming successful in terms of virtual events will be the ability to create a true experience: a virtual experience that creates real emotions and excitement in participants to engage, interact and stay that little bit longer. In other words, it should be a surprisingly positive experience to visit a virtual event… always and every time.