All participants in virtual meetings and conferences are presented with the same content despite obvious differences, goals and interests. As such, it is very difficult to maintain an informative, up-to-date and on-brand gateway to all of the business-critical partners, simply because a 'one-size-fits-all' doesn't cut it. 

This makes it difficult to know if partners, employees, and sales channels have prioritised, engaged in, and understood your latest sales materials, product launches, strategy, market insights, product inventory, and likewise. The digital 'contact process' is not scalable nor personalised thus it does not efficiently assist stakeholders in finding the relevant information.

This has a negative impact on the business's network of partners, as training tasks and the transfer of knowledge become more tedious, communication more intrusive, and the process of ensuring everyone is on the same page more time-consuming, which inevitably has a negative impact on the bottom line.

One single source-of-truth where external business partners, sales channels, and internal stakeholders can see, learn, and engage with relevant product -and sales material, in a time- and cost efficient manner, to train and enable themselves to sell more, recommend better, and knowledge share more effectively, ultimately becoming experts in your products and services.

Route attendees properly and differentiate content per attendees to make sure engagement rates are in the favourable spectrum. Better guidance and recommendations increases the likelihood of returning audiences. Make everything on-brand and bring the company’s identity to life and showcase banners, logos, and promotional materials, added to fit specific needs. This foster inspiration and connectivity. Know engagement paths by having attendee data and analytics to provide an understanding of the event engagement on a granular level, ultimately giving you the opportunity to make more informed decisions on current and future events.