Danish Crown, a major player in the global food industry, collaborated with Virtual Hive to create a virtual experience that would enhance transparency, engage stakeholders, and showcase the company's commitment to responsible production. With a history spanning more than 130 years and operations in over 130 countries, Danish Crown sought to bring its values and practices closer to its audiences—digitally.

Through a fully immersive environment, Virtual Hive helped Danish Crown bring its diverse brands and facilities to life. Visitors could explore abattoirs, offices, and production sites in an interactive format enriched with quizzes, videos, and gamified challenges. High-resolution content and 360-degree views provided a detailed and engaging look at the company's operations—from quality standards and food safety to sustainability and animal welfare.

The experience supported Danish Crown’s broader strategic goals. By offering virtual access to key facilities and processes, the platform strengthened customer understanding and built trust through transparency. Robust data insights gave the company clear feedback on user preferences and behaviour—enabling smarter, data-driven communication moving forward.

Increased engagement, improved brand connection, and a reinforced industry reputation were key outcomes. The result: a virtual experience that didn’t just inform—it built stronger bonds with stakeholders across the value chain.