Nilfisk, a global leader in advanced cleaning solutions, set out to unveil its latest autonomous floor cleaning robots to both internal stakeholders and selected external partners. With a need to maximise engagement, communicate product innovation, and maintain brand impact virtually, Nilfisk partnered with Virtual Hive to design and deliver a dynamic two-part hybrid launch.

We supported an internal event for 1,200 employees with green screen-enabled video and interactive content, followed by a digital platform for a physical expo held in Amsterdam. Participants accessed recorded demos, live Q&A, polls, and one-to-one chat, allowing in-depth interaction with Nilfisk’s teams. The event’s structure enabled consistent messaging while adapting to each audience segment.

Across both launch phases, the platform’s immersive design and interactive features encouraged active participation. Attendees spent an average of 55 minutes engaging with the platform, with 32 percent of offline expo guests downloading product material. A post-event survey revealed a 90 percent satisfaction rate, validating the clarity and interactivity of the experience.

The result was a highly effective and scalable launch solution. Nilfisk not only increased visibility for their latest innovation but also gained valuable data insights to support follow-up engagement, proving that virtual product rollouts can be powerful, measurable, and globally resonant.