VELUX, a Danish manufacturing leader with over 80 years of expertise in daylight solutions, set out to reimagine its flagship Build for Life Conference as a virtual experience. With a mission to encourage cross-disciplinary dialogue in architecture, engineering, and sustainability, VELUX needed a digital solution that could capture the atmosphere of in-person events while enabling international access and participation. That is where Virtual Hive came in.

Together, we designed and delivered a fully customised 3D environment that reflected VELUX’s brand and sustainability values. Filled with natural elements and permeated with virtual daylight, the venue created a welcoming setting that echoed the company’s vision of healthy, human-centred design. Across three days, the conference featured two distinct stages, a central lobby, breakout rooms, and a content library that participants could access at any time. The programme included over 90 speakers from diverse industries and streamed live sessions from Copenhagen, the US, and China.

The platform welcomed over 3,000 participants from 130 countries and supported more than 7,000 sign-ups. Engagement exceeded expectations, with more than 24,000 content interactions recorded throughout the event. Post-event, attendees could revisit sessions and discussions on demand for three months. VELUX also received a detailed data report based on participant activity, offering insights into user journeys, content preferences, and engagement patterns to support future planning.

The result was more than just a virtual conference. VELUX successfully built a global thought leadership platform that inspired industry dialogue and innovation. Through Virtual Hive, the Build for Life Conference became a benchmark for virtual sustainability events that feel both personal and purpose-driven.