January 01 1970

A Moderator Can Make All the Difference in Virtual Meetings

People often ask me the question “why spend money on a professional moderator for an online and virtual meeting or event?”. I will introduce you to some reasons for using a professional moderator.


By Lotte Thor
Journalist & Moderator

A moderator can make the difference in virtual meetings

People often ask me the question “why spend money on a professional moderator for an online and virtual meeting or event?”. In this blog post, I will introduce you to some reasons for using a professional moderator.

First, your message will stand out and stand clear with a professional moderator who is rhetorically strong. It will raise the quality and professional appearance of the speakers who are new to the format of the virtual conferences and events, as they are not trained in being on screen and are not used to present on camera. It can be a very intimidating experience being on camera and on screen.

Second

it creates comfort. A lot of companies are making content online, which might cause a lot of technical issues. But you can relax, because during the live event, a moderator is responsible for upholding the theme of the event, and making sure the message doesn’t get lost in the shuffle. Through involvement and keeping the conversation going, the moderator keeps attendants engaged, excited and happy to be there. A moderator makes the participants look professional because the moderator or host is trained and educated in dealing with unforeseen incidents.

Third

having a consistent face and voice that ‘stitches together’ the virtual sessions for participants adds much-needed familiarity, and helps alleviate the isolated feeling that online events can sometimes evoke in attendees. The best way to implement this is to have the event moderator open the conference online – like at a physical event – and then moderate questions for speakers and pop back online between sessions to chat with attendees. The professional hosts and moderators can initiate and end events, tie them together, interview presenters, and guide panel debates, as well as discussions with viewers and users on the platforms. It is a big responsibility but that is what the moderator is trained for and will use her or his skills on.

Last but not least

keeping track of time, and making sure the agenda and theme are kept is very important. You want everything to be on time and make sure that no one exceeds the time schedule by following the running order and the program. The moderator controls every second. If there are technical problems, it is also the moderator’s responsibility to fix things and getting them back on track.

And do not forget

that a good moderator can create a positive environment, sense the atmosphere in the studio, and involve the audience.

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