The current state of knowledge sharing inside a company and among the network of external partners, employees, and customers, is poor. It is something that every business needs to do, both for the sake of consistency in messaging, pushing new products to market, and sales enablement, yet paradoxically, it is still something that is not prioritised. 

All stakeholders, both employees, franchisees, distributors, partners, and even customers require on-demand strategy-, product- and sales material that can be consumed at their convenience in an engaging way. That is not status quo.

Knowledge sharing are typically often static, have legacy user interfaces, and leaves the users frustrated and confused​. Moreover, the content is oftentimes non-personalised and 10+ clicks is required to get to one piece of content. When business-critical knowledge sharing, for instance clinical data, product usage directives, or even a staff handbook, is built into a general-purpose systems, it forces users into linear content consumption and when users are pressed for time, they're struggling to stay up to date​.

In an ever-changing and hyper-connected world, the amount of information has increased exponentially. Combine this with the fact that traveling to conferences has become less appealing in a post-COVID world, then you have a future look into what effective knowledge sharing looks like. 

Budget objection: "I acknowledge that budget is a critical consideration for your organisation, and investing in a virtual experience platform may raise concerns. However, it's important to evaluate the potential return on investment that such a platform can deliver. Our virtual experience platform offers numerous cost-saving benefits, such as reduced travel expenses, streamlined communication, and increased productivity. Moreover, we offer flexible pricing options tailored to your organisation's needs and budget. By investing in this technology, you'll not only save money in the long run but also unlock new opportunities for growth and innovation. If you need further clarification and tangible cost examples on physical vs. virtual events, see this article"

Process objection: "I understand that you may be hesitant to disrupt existing processes by introducing a virtual experience platform. However, it's important to consider the potential improvements a streamlined knowledge-sharing process can bring. Our platform is designed to integrate seamlessly into your existing workflows, minimising disruption while maximising efficiency. We provide comprehensive training and support to ensure a smooth transition and help your teams adapt to the new process. By embracing this technology, you'll empower your organisation to work smarter, faster, and more collaboratively."