Most Frequent Doubts"We have limited bandwidth and need to focus on our current projects and priorities."
"Timing is not right for us at the moment. We have ongoing projects and implementing a new platform would be disruptive."
CONTENT PRODUCTION"Content production is a significant challenge for us. We don't have the resources or expertise to create compelling and engaging content for the platform."
MEETING STRATEGY"Our meeting strategy is already effective, and I'm not convinced that a virtual experience platform will significantly improve our collaboration and engagement."
EXISTING PARTNERSHIPS"We have existing partnerships in place, and I worry that adopting a new platform will create compatibility issues and strain our relationships."
CURRENT PROCESSES"Our current processes are well-established and changing them to accommodate a virtual experience platform would require significant time and effort."
RESPONSIBIILITY"Taking on the responsibility of managing and maintaining a virtual experience platform would be an added burden on our already stretched resources."
BUDGET CONSTRAINTS"Our budget is limited, and we have other pressing priorities that need funding. Investing in a virtual experience platform may not be feasible for us right now."
Why it matters to you?
The current state of knowledge sharing inside a company and among the network of external partners is poor. It is something that every business needs to do, both for the sake of consistency in messaging, pushing new products to market, and sales enablement, yet paradoxically, it is still something that is not prioritised.
All stakeholders, both employees, franchisees, distributors, partners, and even customers require on-demand product- and sales material that can be consumed at their convenience in an engaging way. That is not status quo.
The hybrid environment adds considerable pressure to omni-channel orchestration. While data and insights can guide channel and content mix decisions, the right partner input enriches the model.
To ensure that they’re protecting the right experience, firms should implement a continuation of channel training and development that focuses on enabling business partners to embrace digital capabilities and understand continuously evolving customer engagement models.
Why should you use
- You have too many meetings
- You don't have a facilitator
- You don't establish and follow ground rules
- You count the time, not the tasks
- You show up late
- You get exhausted from "surface acting"
- You invite too many people
- You eat during the meeting
- You don't have a strong agenda
- You listen to the loudmouth, instead of the expert
We are ready to take off together with you.
If you need any help in the decision process, we are right by your side.
Top challenge is
providing 'real value'
Knowledge sharing are typically often static, have legacy user interfaces, and leaves the users frustrated and confused. Moreover, the content is oftentimes non-personalised and 10+ clicks is required to get to one piece of content. When business-critical knowledge sharing, for instance clinical data, product usage directives, or even a staff handbook, is built into a general-purpose systems, it forces users into linear content consumption and when users are pressed for time, they're struggling to stay up to date.
In an ever-changing and hyper-connected world, the amount of information has increased exponentially. Combine this with the fact that traveling to conferences has become less appealing in a post-COVID world, then you have a future look into what effective knowledge sharing looks like.
There's a disconnect between desired and actual content delivery. Companies must reassess content assumptions, bridge the gaps, and deliver partners' desired content in their preferred format, time, and location.
Companies should develop focused campaigns tailored to their stakeholders, emphasising segmentation and targeting. To achieve this, a robust data infrastructure is necessary, enabling a deeper understanding of evolving stakeholder preferences, channel dynamics, and content relevance. This understanding can be leveraged to predict and meet customers' evolving desires and requirements effectively. Additionally, adopting a customer experience planning framework can help mitigate risks arising from external factors. Companies should shift spending away from their own preferences and towards better-performing on-demand channels.
The challenge lies in the fact that virtual events lack the valuable in-person networking opportunities offered by on-site meetings. Hence, efforts should be directed towards crafting improved engagement models that cater to both virtual and hybrid events, ensuring enhanced participant involvement across all event types.
Leading companies are beginning to increase content re-use, lower incremental costs, and reduce overall compliance risk.
What we say?
Budget objection: "I acknowledge that budget is a critical consideration for your organisation, and investing in a virtual experience platform may raise concerns. However, it's important to evaluate the potential return on investment that such a platform can deliver. Our virtual experience platform offers numerous cost-saving benefits, such as reduced travel expenses, streamlined communication, and increased productivity. Moreover, we offer flexible pricing options tailored to your organisation's needs and budget. By investing in this technology, you'll not only save money in the long run but also unlock new opportunities for growth and innovation."
Process objection: "I understand that you may be hesitant to disrupt existing processes by introducing a virtual experience platform. However, it's important to consider the potential improvements a streamlined knowledge-sharing process can bring. Our platform is designed to integrate seamlessly into your existing workflows, minimising disruption while maximising efficiency. We provide comprehensive training and support to ensure a smooth transition and help your teams adapt to the new process. By embracing this technology, you'll empower your organisation to work smarter, faster, and more collaboratively."
Responsibility objection: "I understand that taking on the responsibility of managing a virtual experience platform may seem overwhelming. However, our platform is designed to be user-friendly and intuitive, minimising the burden of responsibility on your end. We offer robust support, including technical assistance, training resources, and dedicated customer support. Our team will be with you every step of the way, ensuring a successful implementation and providing ongoing support. By partnering with us, you'll have a reliable ally to help you navigate the responsibilities associated with the virtual experience platform."
Content production objection: "I understand that producing content for a virtual experience platform can be seen as a daunting task. However, I want to highlight that we have resources and partnerships in place to support you throughout this process. Additionally, we can offer thorough strategy sparring based on our experience, helping you tailor the content specifically to your organisation's goals and objectives. It's important to recognise that content production will be necessary regardless of whether we proceed with virtual events or not. By embracing the virtual experience platform and taking advantage of the support and guidance available to you, we can make the content production process more manageable and ensure that your knowledge-sharing efforts are successful."
Reconcile high-tech with high-touch interactionsEnsure that you’re protecting the right knowledge sharing experience for each business-critical stakeholder and make sure that you’re enabling them to evolve with you.
“As an international company with multiple different hubs and time zones, we were scouting for a platform that could help us facilitate the sharing of our newest insights and learnings across our various teams. By streamlining our meeting efforts and letting people digest the content relevant to them - when it suited them - we’ve seen an increase in productivity and sharing of knowledge across the company.”