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Legacy content delivery vs. centralised knowledge sharing

Enabling Healthcare Professionals to Thrive in a Cookieless Digital Landscape

With Google's announcement to phase out third-party cookies by the start of 2024, healthcare marketers are facing a pivotal moment in digital advertising. The ability to effectively target healthcare providers (HCPs) without relying on third-party cookies presents a unique challenge for the healthcare industry. However, amidst this transformation, the concept of centralised knowledge sharing emerges as a powerful solution. By leveraging centralised platforms, healthcare providers can access a wealth of information, collaborate, and stay informed, all while maintaining data privacy and regulatory compliance.

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