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Companies witth long sales cycle

Long Sales
Cycle Products

With a keen understanding of the customer journey and a proactive approach to mitigating challenges, companies can transform lengthy sales cycles into opportunities for strategic positioning and differentiation.
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At what point did marketers conclude it’s a good idea to limit a product presentation to a slide deck_
Dealing With Long Sales Cycles

Knowledge Sharing Platform for Global Sales and Customer Success

By leveraging a knowledge sharing platform, companies selling products with long sales cycles can overcome the challenges posed by customer preferences, cultural differences, and global operations. It fosters collaboration, facilitates knowledge exchange, and empowers sales teams to navigate the complexities of a global marketplace successfully.

 

Navigating Customer Preferences: In a global sales environment, understanding and adapting to diverse customer preferences is essential for success. A knowledge sharing platform can empower companies with long sales cycle products to effectively navigate the maze of customer preferences, enabling them to tailor their approach and increase customer satisfaction.

Bridging Cultural Differences For A Global Advantage: Global operations bring opportunities and challenges stemming from cultural differences. A knowledge sharing platform serves as a bridge, facilitating the exchange of cultural insights and best practices across teams. It allows companies to navigate cultural nuances, adapt sales strategies, and build stronger relationships with customers from diverse backgrounds.

Unified Knowledge Hub: Companies with long sales cycles often operate across multiple regions, making it crucial to consolidate and share knowledge effectively. A knowledge sharing platform serves as a unified hub, enabling teams to access valuable insights, sales collateral, and success stories from across the organisation, fostering collaboration and aligning global operations.

Building a Global Sales Playbook: Creating a comprehensive global sales playbook is a key element for companies with long sales cycles. A knowledge sharing platform allows teams to document and share best practices, success stories, and lessons learned. This facilitates continuous learning, enables replication of successful sales strategies, and ensures consistency in approach across geographies.

Real-Time Knowledge Updates: The business landscape is constantly evolving, necessitating agility and adaptability. A knowledge sharing platform provides real-time updates on market trends, competitor insights, and customer preferences. By staying informed and sharing knowledge promptly, companies can quickly adjust their sales strategies to meet changing customer needs and stay ahead of the competition.

Streamlining Global Communication: Effective communication is crucial for global sales success. A knowledge sharing platform streamlines global communication by offering centralised communication channels, instant messaging, and video conferencing capabilities. This enables teams to collaborate efficiently, exchange ideas, and address customer inquiries promptly, regardless of geographical barriers.

Empowering Sales Teams: Sales teams in companies with long sales cycles require continuous learning and training to excel. A knowledge sharing platform facilitates ongoing training initiatives, allowing sales professionals to access training materials, participate in virtual workshops, and learn from industry experts. This empowers teams to enhance their skills, stay updated, and deliver exceptional sales experiences.

Tracking Success Globally: Measuring sales performance and tracking key metrics is vital for improving outcomes. A knowledge sharing platform offers centralised dashboards and analytics, providing real-time visibility into global sales performance. This allows companies to identify trends, monitor progress, and make data-driven decisions to optimise sales strategies across regions.

The Paradox of Prolonged Sales

Currently, the majority of companies with long sales cycles inadvertently hinder their own success

"In today's fast-paced business landscape, the paradox of prolonged sales cycles can leave companies questioning their strategies. Imagine pouring valuable time, resources, and efforts into pursuing leads, only to see deals stagnate or fall through. It's time to confront this paradox head-on and discover the missing piece of the puzzle."

Thor Tophøj, Head of Growth, Virtual Hive
Thor TophøjHead of Growth, Virtual Hive
  • Fast-Moving Consumer Goods
  • Hospitality and Tourism
  • Logistics and Shipping
  • Professional Services
  • Financial Services
  • Pharmaceutical
  • Automotive
  • Technology
  • Energy
  • Retail

Distributing Consumer Products

External: FMCG companies can leverage virtual experience platforms to offer virtual product demonstrations, allowing customers to experience the features and benefits of products remotely. They can host virtual product launches and interactive brand experiences can engage consumers worldwide, generating buzz and driving sales. Furthermore, virtual sampling programs can provide customers with a digital experience of trying out products, encouraging purchase decisions.
InternalVirtual experience platforms enable FMCG companies to conduct virtual training programs for employees, ensuring consistent product knowledge and sales techniques across international teams. Furthermore, virtual collaboration tools facilitate seamless communication and information sharing among global teams, enhancing collaboration on product development, marketing strategies, and supply chain management.

Experiences to Travellers Worldwide

External: Virtual experience platforms enable hotels and travel agencies to provide virtual tours of accommodations, attractions, and destinations, giving potential travellers a realistic preview and enticing them to book. Virtual reality experiences can transport travellers to different locations, immersing them in unique cultural experiences before their trip. Virtual event platforms can host virtual trade shows, conferences, and destination showcases, connecting tourism stakeholders with global partners and buyers.
Internal: For the hospitality and tourism industry, virtual experience platforms provide training modules and simulations for hospitality employees, enhancing their skills in customer service, language proficiency, and cultural awareness to cater to diverse international guests. Virtual internal communication platforms enable real-time collaboration among dispersed teams, streamlining operations, and ensuring efficient guest management across international locations.

Facilitating Global Trade

External: Virtual experience platforms can offer real-time shipment tracking, allowing customers to monitor the progress of their packages and gain visibility into the logistics process. Virtual collaboration tools facilitate seamless communication between shipping providers, customs agents, and clients, ensuring smooth cross-border operations. Virtual supply chain management platforms provide end-to-end visibility and transparency, optimising inventory management and reducing logistical complexities.
InternalVirtual experience platforms offer virtual training sessions for logistics and shipping employees, improving their knowledge of international trade regulations, customs procedures, and efficient supply chain management. Virtual document management systems streamline internal processes, allowing for efficient sharing and retrieval of shipping documents, invoices, and customs declarations across global teams.

Providing Consulting, Auditing, and Advisory services

External: Virtual experience platforms enable professional services firms to deliver virtual consulting sessions, allowing clients to access expert advice and guidance remotely. Virtual workshops and training programs can be conducted, providing clients with valuable insights and knowledge sharing without the need for physical presence. Virtual project collaboration platforms facilitate real-time collaboration and document sharing, enabling global teams to work together efficiently on international projects.
InternalVirtual experience platforms facilitate virtual team meetings, enabling seamless collaboration and knowledge sharing among professionals working in different regions. Virtual project management tools provide a centralised platform for tracking project progress, assigning tasks, and monitoring deliverables, ensuring efficient project execution across international teams.

Extensive International Operations

External: Virtual experience platforms empower banks and financial institutions to offer virtual banking services, allowing customers to manage accounts, conduct transactions, and seek financial advice remotely. Virtual meetings and webinars can facilitate cross-border communication between financial advisors and clients, enabling personalised consultations and fostering trust. Virtual investment platforms provide global investors with access to international markets, enabling them to make informed investment decisions and diversify their portfolios.
Internal: For financial institutions, virtual experience platforms can offer a source-of-truth for virtual training and certification programs for financial services professionals, equipping them with the necessary skills and knowledge to navigate international financial markets and regulatory frameworks. Virtual collaboration platforms enable global financial teams to work together on complex transactions, securely sharing sensitive information, and ensuring compliance with international regulations.

Distributing Medications and Healthcare Products worldwide

External: For pharma, they can conduct virtual conferences and webinars, connecting with healthcare professionals, researchers, and industry experts worldwide to share knowledge and advancements in medical research. With virtual patient education platforms, pharma can provide accessible and interactive resources for patients, offering information about medications, treatment options, and disease management, regardless of geographical location. Moreover, virtual clinical trial platforms allow pharmaceutical companies to engage with international patient populations, facilitating remote participation and data collection, leading to more diverse and representative clinical trial results.
InternalVirtual experience platforms support remote collaboration and communication among research and development teams, enabling global pharmaceutical companies to accelerate drug discovery and development. With virtual training programs and knowledge-sharing sessions, pharma companies can ensure consistent learning experiences for employees across different regions. Also, virtual clinical trials and patient simulations streamline the research and testing process, reducing costs and improving efficiency in drug development.

Catering to a Global Customer Base

External: Virtual experience platforms enable automotive manufacturers to provide virtual showrooms and configurators, allowing potential customers from different countries to explore and customise vehicles before making a purchase decision. Virtual test drive experiences allow customers to virtually experience the performance and features of cars, enabling international customers to make informed decisions without physically visiting the dealership. Virtual customer support platforms provide global customers with real-time assistance, troubleshooting, and guidance on vehicle features and maintenance, ensuring a seamless ownership experience.
Internal: The automotive industry can conduct virtual product launches and showcase new car models to a global audience. With virtual reality simulations they can enhance employee training in manufacturing, assembly, and service processes, ensuring standardisation and efficiency across international operations.Furthermore, virtual showrooms and configurators allow customers to customise and visualise their desired vehicles, enhancing the car-buying experience remotely, both for the benefit of customers and employees.

Providing Products and Services to Customers Worldwide

External: Technology companies can host virtual product launches and demonstrations, reaching a global audience and showcasing the latest innovations without the limitations of physical events. With virtual training and certification programs, tech companies can provide international customers with self-paced learning modules and assessments, empowering them to acquire expertise in using software, hardware, or digital solutions. Furthermore, virtual developer communities and forums foster global collaboration among technology enthusiasts, allowing developers from different regions to exchange ideas, share best practices, and collectively drive innovation.
Internal: Facilitate virtual conferences, allows technology companies to connect with global audiences, present new products, and engage in networking and knowledge sharing. With virtual training programs and certification courses, they can equip employees and partners with the necessary skills and expertise to support international customers. Moreover, cirtual testing and development environments enable software companies to collaborate globally, ensuring the compatibility and performance of their products across diverse markets.

Exploring, Producing, and Distributing

External: Energy companies can be enabled to offer virtual tours of power plants, renewable energy facilities, or offshore installations, giving international stakeholders an immersive and informative experience without the need for physical visits. With energy monitoring systems already in place, these can be projected in a virtual platform and provide real-time energy consumption data and analytics to international clients, enabling them to optimise energy usage and identify efficiency opportunities across multiple locations. Virtual energy consultation platforms connect energy experts with global businesses, offering remote energy assessments, customised recommendations, and strategic planning for sustainability initiatives.
Internal: Supporting remote monitoring and control of energy infrastructure across different locations, ensuring optimal operations and maintenance. With virtual collaboration tools global energy companies can be enabled to coordinate projects, share data, and collaborate on international renewable energy initiatives. This goes hand in hand with virtual training and simulation programs made to enhance the skills and knowledge of employees in the energy sector, improving safety, and operational efficiency.

Reaching Consumers Globally

External: Retailers can create immersive virtual shopping experiences, allowing customers worldwide to browse complex products online with interactive features, personalised recommendations, and expert domain knowledge. Virtual customer engagement platforms can also facilitate real-time customer support through chat, video calls, or virtual assistants, providing personalised assistance, resolving inquiries, and building customer loyalty across different regions.
Internal: For retailers, virtual experience platforms enable international retailers to offer virtual shopping experiences, where customers can browse and have an extended experience of the products online. Virtual pop-up stores and exhibitions can reach global audiences, showcasing new collections and driving brand engagement without the need for physical stores. Virtual customer support platforms provide personalised assistance to global customers, enhancing their shopping experience and ensuring timely resolution of inquiries.

Who Its For

Crafted to Meet High Standards

Unlocking Success for Regulated Industries, Cross-Border Businesses, and Long Sales Cycle Products.

Regulated industries iconRegulated Industries

Reinforce essential knowledge and skills, streamline compliance processes, and ensure adherence to regulatory requirements.

International cross-border companiesCross-border companies

Enhancing operational efficiency and global alignment with a central platform for training, communication, and consistent messaging.

Meeting-Driven Businesses iconMeeting-Intensive Businesses

Achieve higher content relevancy, effectuate information delivery and knowledge operations for enhanced consensus-building.

Why choose?

Ignoring Virtual Experiences Hampers Sales Success

Virtual experiences bridge the gap between customers and sales teams, enabling personalised interactions, immersive product demonstrations, and interactive storytelling that captivate prospects and expedite the sales cycle. Don't let the paradox of prolonged sales hold your company back. 

 


 

Unlocking Growth Potential: In a world where time is money, the longevity of sales cycles can become a barrier to growth. Selling products with long sales cycles demands a fresh approach to captivate prospects and accelerate conversions. The secret lies in embracing the virtual experience platform, a transformative solution that unlocks unparalleled growth potential. Imagine providing prospects with immersive virtual environments where they can visualise and experience your solution firsthand. By harnessing the power of virtual experiences, you can break free from the limitations of physical meetings and time-consuming travel. Engage customers 24/7, scale your reach globally, and empower your sales teams with powerful analytics and insights. Don't let your growth potential be locked behind the doors of extended sales cycles. Embrace the virtual experience platform and unlock limitless possibilities.

Breaking the Cycle: The world of sales is evolving rapidly, and if you're still relying on traditional methods in the age of digital transformation, you risk falling behind. Long sales cycles are no longer an inevitability; they can be overcome. It's time to break free from the cycle that's holding your sales back and embrace the virtual experience revolution. Failing to adopt a virtual experience platform means missing out on personalised interactions that establish deeper connections with customers. It means losing the opportunity to immerse prospects in virtual product demonstrations that make a lasting impact. By not leveraging interactive storytelling and cutting-edge technology, you're inadvertently giving your competitors an edge. It's time to shatter the cycle and seize the advantages that virtual experiences offer. Embrace the future of sales and watch your success soar.

Gaining an Unfair Advantage: In a competitive marketplace, companies must constantly seek ways to differentiate themselves from the pack. The key to gaining an unfair advantage lies in embracing virtual experiences. By not utilising a virtual experience platform, you're missing out on the opportunity to showcase your innovative sales techniques and leave a lasting impression on customers. Stand out from your competitors by delivering personalised, immersive, and interactive sales experiences that resonate with your target audience. Embrace the power of virtual experiences to set yourself apart, captivate prospects, and secure your position as an industry leader.

Beyond Borders: In a world where borders are blurred and global connections are paramount, companies selling products with long sales cycles must expand their reach. Virtual experiences break down geographical barriers, enabling you to engage customers from around the world. Don't let physical distance hinder your sales potential. With a virtual experience platform, you can provide on-demand access to personalised sales interactions, immersive demos, and interactive presentations regardless of time zones or language barriers. Embrace virtual experiences to cultivate global connections, tap into new markets, and nurture relationships that span continents.

From Efficiency to Excellence: Efficiency is the backbone of a successful sales process, and virtual experiences hold the key to optimising your performance. By neglecting a virtual experience platform, you miss out on opportunities to shorten your sales cycle, reduce costs, and streamline operations. Embrace the power of virtual experiences to deliver information, demos, and presentations on-demand, eliminating the need for costly and time-consuming travel. Leverage real-time analytics and feedback to make data-driven decisions, identify bottlenecks, and enhance your sales strategy. Don't settle for mediocrity; strive for sales excellence by embracing virtual experiences and maximising your efficiency.

Why settle for shorter sales cycles when you can enjoy the thrill of extended uncertainty_
Adhering to Strict Standards

Regulated Industries

Oftentimes, they’re publicly listed companies and must adhere to strict standards and ethical business practices while often being subject to extensive government oversight. Being frequently in the public eye and subject to intense scrutiny from consumers, stakeholders, and regulators, companies within regulated industries typically have global operations and presence thus must navigate complex cross-border regulations and cultural differences.

Governed Sectors Navigating complex and ethical practices
Ensuring Operation and Continuity

Cross-border Enterprises

Mostly multinational, large enterprises with large workforces, ranging from tens of thousands to hundreds of thousands. Often have manufacturing facilities, research centres, and sales offices in multiple countries, as well as long-lasting and crucial network of resellers, distributors, partners, and suppliers. They have robust business continuity plans in place to ensure they can operate in the event of a major disruption.

International companies Global presence and dependencies
Balancing Efficiency and Profitability

Meeting-Driven Businesses

Usually, meeting-driven businesses have a high frequency of meetings, with employees often attending multiple meetings each day. Meetings are seen as an essential part of the company's operations and important decisions often rely on meetings as the primary forum for discussion, deliberation, and consensus-building. While meeting-intensive companies rely heavily on meetings, there is also a recognition of the need for efficiency.

STAYING COMPETITIVE OFFERING FLEXIBILITY FOR DIFFERENT MEETING TYPES

Setting You Apart

Towards a Sales Strategy
That Isn't Stuck in the Past

To optimise sales cycles and processes, we need to help our audience cross two hurdles
The hurdles

The Current Issues That You Need to Solve to Stay Ahead of Competition

  • High Cost of Sales: The extended sales cycle often translates into higher costs associated with sales efforts, including sales team salaries, marketing expenses, and ongoing customer engagement.

  • Complex Decision-Making Processes: Long sales cycles typically involve multiple decision-makers within the customer's organisation, leading to complex decision-making processes that can further prolong the sales cycle.

  • Increased Competition: The longer the sales cycle, the higher the chances of facing increased competition. Competitors may have ample time to enter the market, develop similar products, or provide more compelling alternatives.

  • Uncertain Customer Commitment: Long sales cycles can result in uncertain customer commitment, as customers may change their priorities, budgets, or needs during the extended time span, leading to potential deal cancellations.

  • Difficulty in Maintaining Customer Interest: Sustaining customer interest and engagement throughout a lengthy sales cycle can be challenging. Customers may lose interest, forget about the product, or get distracted by competing priorities.

  • Limited Visibility into Customer Needs: The longer the sales cycle, the greater the chance that customer needs, preferences, or pain points may change or evolve, making it difficult for companies to stay aligned with customer expectations.

  • Increased Risk of Sales Forecasting Errors: Accurate sales forecasting becomes more challenging with longer sales cycles, as there are more variables and uncertainties involved, leading to potential forecasting errors and revenue fluctuations.

  • Longer Return on Investment (ROI) Realisation: Companies selling products with long sales cycles often face delays in realizing ROI, which can impact cash flow, profitability, and overall business growth.

  • Sales Pipeline Management Complexity: Managing a sales pipeline with extended sales cycles can be complex and resource-intensive, requiring diligent tracking, nurturing, and ongoing communication with prospects.

  • Requirement for Extensive Sales Training: Given the complexity of the sales process, companies may need to invest significant time and resources in training their sales teams to effectively navigate and close deals within long sales cycles.

  • Increased Customer Acquisition Costs: Longer sales cycles often result in higher customer acquisition costs, as companies need to invest more in lead generation, nurturing, and customer relationship management to convert prospects into paying customers.

  • Difficulty in Demonstrating Immediate Value: With long sales cycles, companies may struggle to demonstrate immediate value to prospects, as the benefits of their product may not be fully realized until later stages of the sales process.

  • Need for Strong Customer Relationship Management: Nurturing relationships with customers over an extended period requires a robust customer relationship management strategy to maintain engagement, provide ongoing support, and address customer concerns.

  • Market and Industry Changes: During lengthy sales cycles, market and industry dynamics may change, introducing new challenges or opportunities that companies must adapt to in order to stay competitive and relevant.

Old Way

Branded screen sharing and website extensions with option to change logo, fonts, and colour palette.

New Way

Animated and branded 3D environment where frame of mind and feelings is greatly persuaded.

Focus
Cadence of events
Always-on portal
Outcome
Relationship building
Transaction of knowledge
Hosting
American servers
Multi-tenancy & GDPR
Registration
Campaign-oriented
Invite-only
Data
Siloed for Event
Flow to tech-stack
Customisation
Default scenes
Custom & standard skins
Format
All event formats
Selected event formats
Language
English
Multi-language
Design
Branded 2D
Animated & branded 3D
Content
Same content for all
Recommended content
Hybrid-view
Occurs simultaneously
Can happen unsynchronised
Power
Mixed energy
Renewable energy
Long sales cycles is the perfect recipe for business stagnation_

BUILD VIRTUAL EXPERIENCES THAT SELLS

... and ensure content relevancy, high engagement, and on-demand access
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