Copenhagen Pride

Testimonial from Virtual Copenhagen Pride Week 2020: “It will be different than usual! We’re working with a number of digital formats that are new to us.”

Copenhagen Pride

Testimonial from Virtual Copenhagen Pride Week 2020: “It will be different than usual! We’re working with a number of digital formats that are new to us.”

The Challenge

Within a tight timeframe, we took on the challenge of making Copenhagen Pride 2020 a reality despite restrictions due to COVID-19. We aimed to make 2020 the best Copenhagen Pride yet, and pave the way for 2021 when Copenhagen is hosting World Pride.

The Solution

We designed and built a virtual version of Copenhagen City Hall Square. It served as the main hub for all events during Copenhagen Pride, including talks, debates, commentary, concerts, and the pride parade. Everything was broadcast here.

Delivery

Virtual Hive platform, virtual experience design and execution, art direction, and project management.

Results

More than 25,000 people joined the virtual event.

Copenhagen Pride Week is an event too important to cancel or postpone

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It will be different than usual! We’re working with a number of digital formats that are new to us. Together with Agenda Group, our most important partner in that regard, we’ve created City Hall Square as a digital universe, so you can participate from home if you’re not comfortable showing up in real life.

Lars Henriksen, Chairperson of Copenhagen Pride Week
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