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Dagrofa Digital Dining 2020

For Dagrofa’s Digital Dining experience, Virtual Hive transformed a physical fair into a lead generating digital experience.

Dagrofa Digital Dining 2020

For Dagrofa’s Digital Dining experience, Virtual Hive transformed a physical fair into a lead generating digital experience.

Purpose & Challenge

The purpose was to transform a physical fair into a lead generating digital experience. The challenge was to reassure exhibitors that a digital version of the physical fair would meet overall goals for lead generation, as well as a spike in visitors, shows, chats, and customer interactions.

The solution

Creating a Virtual Hive standard platform including 60 exhibitors and the main sponsor. See the digital fair here.

Delivery

Virtual Hive platform, virtual experience design and development, art direction, production, and project management.

Results

The fair went from having 600 physical visitors in 2019 to 4,000 digital visitors in 2020. The digital fair experienced 145% more leads in 2020 compared to the physical fair in 2019.

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