For Dagrofa’s Digital Dining experience, Virtual Hive transformed a physical fair into a lead generating digital experience.
For Dagrofa’s Digital Dining experience, Virtual Hive transformed a physical fair into a lead generating digital experience.
The purpose was to transform a physical fair into a lead generating digital experience. The challenge was to reassure exhibitors that a digital version of the physical fair would meet overall goals for lead generation, as well as a spike in visitors, shows, chats, and customer interactions.
Creating a Virtual Hive standard platform including 60 exhibitors and the main sponsor. See the digital fair here.
Virtual Hive platform, virtual experience design and development, art direction, production, and project management.
The fair went from having 600 physical visitors in 2019 to 4,000 digital visitors in 2020. The digital fair experienced 145% more leads in 2020 compared to the physical fair in 2019.
