Unlock Powerful Insights
Track video plays, downloads, browse time, chats, meetings, and interactions to enhance event experiences. Analyse unique visitor counts and interaction frequency to tailor your content and strategy.
Make More Informed Decisions
Data is available directly via CMS admin and further data extraction and true API integration (open to 3rd party systems) is possible. It goes without saying that everything has to be GDPR-compliant.
Dashboard, Analytics, CRM-integration, CSV-export, and UTM support
The platform provides tools for in-depth data analysis, seamless system integration, detailed reporting, and effective campaign tracking.
Gain Valuable Insights
Into Marketing Campaigns
Integrations with external CRM-systems, allow companies to push UTM data to these platforms. This flexibility ensures that marketing data is easily accessible and can be used to enhance customer relationship and marketing automation efforts.
Customisable Visitor Fields
API integration allows customisable visitor fields across platform modules, enhancing networking and attendee profiles, even without needing to appear in the registration form.
Our simple data dashboard provides a clear overview of key metrics to help you track and analyse your event's performance. The dashboard displays essential data such as video plays, downloads, average browse time, chats, meetings, overall interactions, and visitor statistics. This intuitive interface allows you to quickly assess engagement levels and make informed, data-driven decisions to enhance your event's effectiveness. For further data extract and more metrics, it is possible to make a CSV export.
Our platform offers comprehensive CSV data export capabilities, allowing you to analyse various engagement metrics from your event. These metrics include activity in different breakout rooms, video plays, meetings, unique visitors, number of clicks, unique visitor IDs (if the platform requires login), and the locations of clicks in terms of hotspots. We assist our clients in generating these detailed reports, consulting with you to determine which metrics and reports are most valuable for your specific needs. This personalised approach ensures you receive the most relevant and actionable insights to evaluate and improve your event's performance.
You can request data reports yourself using the Admin application. Under Statistics -> CSV report, you can request various data reports for a specific time interval and receive the data as a CSV attached to an email. Available reports include registered visitors with login times (listing names, emails, registration, and login times), visitor interactions (detailing all clicks performed by individual visitors and including element types like ‘Program,’ ‘Page,’ ‘Gallery,’ etc.), visitor interactions with the Content Library (providing a detailed report on Content Library usage), and visitor minutes per page (showing heartbeat per scene per visitor). This data can be used as the basis for various pivot tables and can be transformed and displayed according to your needs. Additionally, we can provide this data via an API (push or pull), which may require a separate discussion.
Our platform integrates with Matomo Analytics, a powerful web analytics solution that prioritises data protection and customer privacy. Unlike other analytics tools, Matomo ensures that you maintain complete control over your data, offering a robust alternative to Google Analytics. By using Matomo, data ownership can be secured, allowing you to gain valuable insights into user behaviour while safeguarding your users' privacy. This integration helps us analyse platform performance and user interactions without compromising the confidentiality of user data.
Our platform integrates seamlessly with leading CRM systems like Microsoft Dynamics and Salesforce. These integrations are included in the price, providing comprehensive customer management capabilities at no extra cost. By connecting with your CRM, you can efficiently track customer interactions, sales pipelines, and support tickets. To accommodate the specific data output needs from Virtual Hive, we offer personalised setup assistance. This ensures a smooth and effective integration, maximising the value of your customer data and optimising your business processes.
UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) track the effectiveness of online marketing campaigns. When added to a URL, these parameters are captured by the Virtual Hive platform during the registration process. For example, clicking on https://producttour.virtualhive.live?utm_campaign=linkedin&utm_medium=banner and completing registration saves the UTM parameters (campaign=linkedin, medium=banner) with the user's information. You can read more about this here.
Flexible Scheduling
& Tailored Registration
Leverage flexible scheduling, tailor registration forms, push data to existing registration systems, and categorise content based on attendee parameters
Capturing and Synchronising Attendee Information
"The power of this API integration has truly transformed the way we leverage attendee data, enabling us to deliver exceptional experiences and drive meaningful business outcomes."
Secure the Essential Data You Need
Empower Decision-Making with Data
Many corporate meetings lack tools for improvement. This platform offers robust data to track engagement and analyse attendee behaviour, helping administrators enhance future meetings with actionable insights.
